• Turn pricing into your growth engine.

    Value-based pricing, selling and negotiating for B2B companies in Tech/SaaS/AI, Manufacturing, Professional Services, and Financial Services.

    Pricing Power

    The practical guide to

    profitable growth

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  • About Joris Smits

    Founder & Advisor

    Joris is a pricing & commercial strategy expert and the author of 'Pricing Power'. With over 15 years of experience in commercial strategy, value-based pricing, and high-stakes sales negotiations, he has worked with numerous prominent B2B companies, driving impactful commercial transformations. Joris has held various key commercial leadership roles at Cargill. He also held various consultancy roles, including positions at Simon Kucher & Partners and PWC.

  • Approach

    Get started

    Begin your pricing transformation with low-commitment, high-impact steps. These offerings are designed to help you explore the value of pricing optimization, build internal alignment, and assess your potential return on investment.

    Brainstorm meeting

    Explore the potential of pricing optimization and discover how Newalpha can support your goals.

    Pricing masterclass

    Align your stakeholders and uncover what pricing optimization can do for your organization. This masterclass demonstrates the possibilities, urgency, and business impact.

    Quick scan & ROI

    Identify potential ROI through a pragmatic assessment that maps your current pricing maturity and uncovers key opportunities.

  • Approach

    Optimize your pricing capability

    Achieve breakthrough results by elevating your pricing, selling, and negotiation capabilities. Shift from cost-, competition-, or instinct-based approaches to a value driven strategy centered on customer willingness to pay.

    Choose from three tiers of support:

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    Your pricing capability

    Reviewed

    For businesses that require support in identifying improvement opportunities.

    This entry-level support option includes:

    • In-depth review of your current pricing maturity
    • Identification of key improvement areas
    • Business case
    • Roadmap
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    Your pricing capability

    Designed

    For businesses that require support in designing their pricing ecosystem.

    Everything in ‘Reviewed’, plus:

    • Value-based pricing framework tailored to your specific context and requirements
    • Process design, incl. roles and responsibilities
    • Organizational requirements
    • Pricing technology requirements incl. proof of concept
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    Your pricing capability

    Implemented

    For businesses that require support for full-scale implementation.

    Everything in ‘Designed’, plus:

    • Execution support (e.g. hiring, team setup)
    • Training for future process owners
    • Tailored skill development programs (e.g. value selling for Sales reps)
    • Selection and implementation of pricing technology
    • Pilot program (e.g. one business unit)
    • Full-scale rollout

  • Approach

    Deploy proven pricing solutions

    These standalone solutions and services can be delivered independently.

    High-stakes deal support

    Immediate pricing and negotiation support for critical deals. Ideal for navigating procurement-heavy key accounts and ensuring a win-win outcome with your most strategic customers.

    Pricing technology

    Get specialized support for selecting, implementing, and optimizing pricing tools for price optimization, management, and quoting. Newalpha brings over 15 years of hands-on experience with both custom-built and third-party platforms.

    Price guidance tool and process

    Equip your sales teams with data-driven price targets based on willingness to pay, and establish clear collaboration protocols between Sales and Pricing.

  • Approach

    Tap into different collaboration models

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    Consulting project

    Optimize your pricing through a consulting project, based on clearly defined scope and results. Consulting projects typically have a shorter lead time and are more intensive for your team. Recommended when key priorities need to be delivered fast.

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    Fractional support

    Optimize your pricing through longer term access to pricing expertise and support, to achieve clearly defined results together. Fractional support agreements typically have longer lead time and are less intensive for your team. Recommended when your organization needs more time and guidance to adapt to changes.

  • Cases

    Olympia:

    Value-based pricing

    & negotiation excellence

    Industry: Temporary staffing and recruiting

    Boosting value pricing & value selling

    Industry: Management consulting, Interim and Search

    3rdRisk:

    Elevating pricing, packaging and go-to-market

    Industry: SaaS, Third party risk management

    Target due diligence - Pricing and monetization capabilities

    Industry: Private Equity

    PGGM:

    Packaging and Pricing for HR-benchmarking services

    Industry: SaaS, Financial Services

    Data4:

    Packaging and pricing cyber security offering

    Industry: IT, Managed Service Providers (MSP)

  • Selection of clients

    Newalpha is a B2B growth partner, trusted by leaders in Private Equity, Manufacturing, Tech/SaaS/AI, Professional Services, and Financial Services.

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  • What clients have to say

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    "Our collaboration with Newalpha was highly successful and brought value across multiple areas. A standout moment was when Joris supported us during a high-stakes deal negotiation with one of our top clients. His guidance was instrumental in helping us secure a true win-win agreement focused on long-term value. This kind of hands-on, results-oriented consulting in commercial excellence is something I would strongly recommend to anyone serious about accelerating their top-line growth."

    Dimitri Yocarini, CEO, Olympia Nederland

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    “Collaborating with Joris was a game-changer. His thought leadership in pricing enabled us to co-create a model that aligns perfectly with our customers' needs and maturity. It also helped refine how we market our solutions and communicate our value. We would strongly recommend him to anyone seeking to elevate their pricing strategy.''

    Bram Ketting & Jelle Groenendaal, Co-founders, 3rdRisk

  • Expertise

    With over 15 yearsof hands-on experience, Newalpha works with you, not just for you - pricing, selling, and negotiating side by side with your team. Because real change happens when it's lived and done.

    Commercial strategy

    • Customer segmentation
    • Positioning
    • Value proposition
    • Customer life time value
    • Bundling and packaging
    • Cross- & upsell strategies
    • Distribution and channel strategy

    Value-based pricing

    • Pricing strategy
    • Price positioning
    • Recurring revenue models
    • Dynamic pricing
    • Price differentiation
    • Psychological pricing
    • Pricing operating model (organization and process)

    Value-based selling & negotiating

    • Sales effectiveness
    • Key account contract negotiations
    • Handling aggresive procurement tactics
    • Value-based proposals
    • Cross and upsell strategies
    • Sales operating model (organization and process)

    AI-powered pricing & selling

    • AI-driven price optimization
    • Price management
    • Commercial analytics and reporting capabilities
    • AI-supported configure, price, quote (CPQ)
    • CRM & Pipeline Management

  • Insights

    The smartest pricing strategies aren’t improvised—they’re configured.
    Too often, ''pricing strategy” gets tossed around without much structure. But pricing is more...
    Is your business struggling with aggressive procurement tactics?
    Procurement departments are professionalising and rationalizing fast. Resulting in increasing...
    Do you think you're selling a commodity? .... Think again!
    In a competitive marketplace, many B2B businesses fall into the trap of believing they are...
    Make better deals by avoiding these 8 deal negotiation pitfalls
    For most B2B companies, the top 20% of customers account for 80% oftotal revenue, with the top 10...
    AI-driven pricing: Essential for B2B companies, yet rarely perfected
    Every B2B company today needs AI-driven pricing, though not all recognize it, and only a few...
    Pricing model: What are you pricing? How are you pricing it?
    The question, "What is the best pricing model for me?" actually contains two hidden questions....
    Three simple pricing tips to drive profitability
    Investing in your pricing strategy is the most effective way to increase your bottom line. Yet...
    Good-better-best pricing
    Imagine you could charge different prices based on your customers' willingness to pay. In this...

  • Get in touch

    E: joris@newalpha.partners

    T: +31 6 2537 8549

    Or complete this form:

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