Many B2B companies leave money on the table due to reliance on unstructured commercial processes, gut instinct decision-making, and pricing strategies that are overly influenced by costs rather than value.

NewAlpha helps B2B companies center their commercial strategy on value, ensuring the right value reaches the right customer at the right price.

With over 15 years of experience in commercial strategy, pricing & revenue management, sales, high-stakes negotiations, product management, and marketing, we deliver practical and measurable improvements. No endless reports - just impactful outcomes through close collaboration with your team.

We’re always ready to put skin in the game, whether by tying our fees directly to
results, accepting equity stakes as payment, or co-investing alongside you.

Within B2B we operate in various industries, including Industrials, Manufacturing,
SaaS/AI/Platforms, Professional Services, Financial Services